Birdie User Experience Strategy

Semi‐structured interviews  UX Research  Interaction Design  Product Strategy

Overview

During summer of 2020, I was an Experience Consultant to Birdie, an online decision making platform to answer the question, "What to watch?" Over a course of 3 months, I worked directly with the founder, Lauren Rosenthal to see the product through the early stage development. I was in charge of the early adopter research, UX design, A/B testing, visual design and launch strategy development. I worked closely with the web and mobile developers, users and customers to dive deep into the pain points and propose the appropriate solutions. To see the designs, decision making and impact of my work, through a detailed walkthrough, please reach out @ deeptip@umich.edu.

SVG Illustration